What’s Up With All These Natural Hair Product Ads?

Quest for the Perfect Curl

It’s no secret that the natural hair product business is booming due to the increase in women choosing their natural hair over relaxers. Even several companies that traditionally catered to relaxed and straight hair have come out with lines for natural hair. Countless ads featuring big, coily, curly and kinky hair displayed on buses, billboards and online encourage naturals to try out a company’s products in hopes that their hair will yield the same results.

However, I often find myself looking at these ads slightly confused. Why? Because the hair shown is too perfect and natural hair isn’t perfect. Our hair is beautiful and frizzy at the same time. But time and time again, we are shown images that imply that we should never have a curl out of place. Take this ad below for African Pride’s new texture manageability system for example:

african_pride_natural_hair

It could be her hair (I know the…

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About Benoté Salon

Benoté Salon in Shreveport is not just a salon - it's an experience! With a welcoming atmosphere, we're committed to healthy, beautiful hair. We are located at: 3650 Youree Drive St 1, Shreveport, Louisiana 71105. Contact us today! (318) 828-2437 View all posts by Benoté Salon

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