More Natural Hair Businesses are Crowdfunding — But Not All Are Finding Success

Crowdfunding is the new black. Almost every day, I receive another alert for a Gofundme, Indiegogo or Kickstarter campaign with people asking me to donate for anything and everything, from funding weddings to medical procedures, to business endeavors. Businesses are finding ways to capitalize off of these initiatives, which may not necessarily be a bad thing. In this day and age, it’s difficult to get a substantial loan, especially for small businesses. But is there a way to crowdfund efficiently and effectively?

Companies may utilize crowdfunding for a number of reasons – to expand their inventory, grow staff, open a new store, or even get them out of debt. Earlier this year, there was a lot of buzz about the production of “CWK Straight Plates,” which promised nearly silky, straight hair without the use of heat, answering the prayers of many naturals. The project was successfully funded and…

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